Enterprise growth strategy in the ContinuousNext economy

In the ContinuousNext* economy, the most successful brands will be those that leverage the power of ethics, sustainable practices, transparency, data and cloud computing*. They will combine them with compelling insights derived from real-time predictive data analytics. The output will be creatively inspired personalised products and services. These will be designed with empathy to meet the evolving consumer desires, in-line with their lifestyle, habits, behaviour and preferen