Consumer behaviour: corporate response strategy to COVID-19

"Star Trekkin”, a 1987 song by British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's chorus: "It's life, Jim, but not as we know it..." Mr Spock, played by Leonard Nimoy in 'Star Trek.' What's that got to do with anything I hear you ask? Well, for many people, the aftermath of the COVID-19 pandemic will mean life will forge on, but not as we knew it. As of 19th April, 2020, at 16:40 hrs (BST), about 2.36 million people worldwide

Can brands thrive in times of uncertainty?

What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and uncertain. No matter how well you plan for it, there will always be some unexpected curveballs, as is the case in our own lives What worked yesterday isn't guaranteed to work in the same way tomorrow. Don't get hung up on things not going to plan. Pivot and forge ahead with an adaptive approach We need to imagine and prepare for a better future, pro