Can brands thrive in times of uncertainty?

What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and uncertain. No matter how well you plan for it, there will always be some unexpected curveballs, as is the case in our own lives What worked yesterday isn't guaranteed to work in the same way tomorrow. Don't get hung up on things not going to plan. Pivot and forge ahead with an adaptive approach We need to imagine and prepare for a better future, pro