"Star Trekkin”, a 1987 song by the British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's chorus: "It's life, Jim, but not as we know it..." What's that got to do with anything I hear you ask? Well, for many people, the aftermath of the COVID-19 pandemic will mean life will forge on, but not as we knew it. As of 19th April 2020, at 16:40 hrs (BST), about 2.36 million people worldwide have been diagnosed with the COVID-19 diseas

What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and uncertain. No matter how well you plan for it, there will always be some unexpected curveballs, as is the case in our own lives What worked yesterday isn't guaranteed to work in the same way tomorrow. Don't get hung up on things not going to plan. Pivot and forge ahead with an adaptive approach We need to imagine and prepare for a better future, pro

In the ContinuousNext* economy, the most successful brands will be those that leverage the power of ethics, sustainable practices, transparency, data and cloud computing*. They will combine them with compelling insights derived from real-time predictive data analytics. The output will be creatively inspired by personalised products and services. These will be designed with empathy to meet the evolving consumer desires, in line with their lifestyle, habits, behaviour and prefe