Consumer behaviour: corporate response strategy to COVID-19

"Star Trekkin”, a 1987 song by British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's chorus: "It's life, Jim, but not as we know it..." Mr Spock, played by Leonard Nimoy in 'Star Trek.' What's that got to do with anything I hear you ask? Well, for many people, the aftermath of the COVID-19 pandemic will mean life will forge on, but not as we knew it. As of 19th April, 2020, at 16:40 hrs (BST), about 2.36 million people worldwide