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Chidi Ameke
Apr 7, 20209 min read
How businesses are responding to the pandemic and the impact on consumer behaviour
"Star Trekkin”, a 1987 song by the British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's...
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Chidi Ameke
Mar 19, 20206 min read
The three ways brands thrive in times of uncertainty and inspire consumer altruism
What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and...
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