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How businesses are responding to the pandemic and the impact on consumer behaviour
"Star Trekkin”, a 1987 song by the British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's chorus: "It's life, Jim, but not as we know it..." What's that got to do with anything I hear you ask? Well, for many people, the aftermath of the COVID-19 pandemic will mean life will forge on, but not as we knew it. As of 19th April 2020, at 16:40 hrs (BST), about 2.36 million people worldwide have been diagnosed with the COVID-19 diseas
Chidi Ameke
Apr 7, 20209 min read


The three ways brands thrive in times of uncertainty and inspire consumer altruism
What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and uncertain. No matter how well you plan for it, there will always be some unexpected curveballs, as is the case in our own lives What worked yesterday isn't guaranteed to work in the same way tomorrow. Don't get hung up on things not going to plan. Pivot and forge ahead with an adaptive approach We need to imagine and prepare for a better future, pro
Chidi Ameke
Mar 19, 20207 min read
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