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Why brand purpose matters in the era of social media activism

Like the majority of people around the world, I felt righteous indignation, outrage, pain and trauma at the brutal murder of George Floyd, and many other known and unknown black victims of racist crimes. However, my indignation didn't start there. It's been a part of my life for over 30 years because of my own lived experience of racism right from childhood. Over many years, I actively studied the history of black people, from its wondrous heights to its absolute lows, to gai