Learn how to become a purpose-driven organisation practicing sustainability and fairness

About the book

Purpose-Driven Transformation: The Corporate Leader's Guide to Value Creation and Growth is filled with science-based insights, tools, strategies and frameworks to support corporate leaders drive large-scale transformation sustainably, fairly and successfully.

In a rapidly changing world, established businesses must transform to remain relevant. Conscious consumers are on the rise; 73% of global consumers would change their consumption habits to reduce their environmental impact. In addition, 86% of people want significant change to make the world fairer and more sustainable.

Conscious consumers are looking for and supporting purpose-driven organisations. Conscious consumerism is driven by making purchase decisions that have a positive social, economic, environmental and political impact.

The purpose of this book is to provide executive leaders, senior business leaders, consultants, entrepreneurs and present and future corporate leaders with the theories and principles to create value and drive growth.

Conscious consumers expect organisations to play a pivotal role in leading the change towards a sustainable and fairer world.

Using the purpose-driven business Value Creation Framework™ outlined in this book, you will learn how to:

• Become a purpose-driven brand

• Create products that conscious consumers want

• Achieve sustainable business growth

• Create an inclusive culture that enables everyone to belong and thrive

• Develop progressive and empathetic leadership skills

• Ensure the success of your business and digital transformation initiatives

• Implement diversity, equity and inclusion

• Protect the wellbeing of your employees

• Successfully connect your employees and consumers to your brand purpose

Begin your purpose-driven transformation TODAY and future-proof your business!

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