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Learn how to become a purpose-driven organisation
About the book Purpose-Driven Transformation: The Corporate Leader's Guide to Value Creation and Growth is filled with science-based...
Chidi Ameke
Jan 5, 20212 min read


Why brand purpose matters in the era of social media activism
Like the majority of people around the world, I felt righteous indignation, outrage, pain and trauma at the brutal murder of George...
Chidi Ameke
Jul 10, 20208 min read


How businesses are responding to the pandemic and the impact on consumer behaviour
"Star Trekkin”, a 1987 song by the British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's...
Chidi Ameke
Apr 7, 20209 min read


The three ways brands thrive in times of uncertainty and inspire consumer altruism
What does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and...
Chidi Ameke
Mar 19, 20206 min read


Excited to be amongst the next cohort of emerging corporate leaders
I’m excited to be part of the two-year Emerging Leaders Program cohort consisting of 23 candidates from across the HAVI businesses...
Chidi Ameke
Feb 4, 20202 min read


How to harness social data to drive real-time competitive advantage
In the era of post-truth and fake news, how can brands gain a real-time competitive advantage to drive business outcomes? The answer...
Chidi Ameke
Nov 17, 20196 min read


Thought leadership on how to future-proof your organisation and workforce to drive success
Technology is enabling mankind to accelerate towards the complete convergence between the natural and virtual worlds. Some people are...
Chidi Ameke
Oct 21, 20197 min read


How enterprises leverage the benefits of cloud computing to grow in a changing economy
In the ContinuousNext* economy, the most successful brands will be those that leverage the power of ethics, sustainable practices,...
Chidi Ameke
Aug 12, 20198 min read


How to achieve business impact through data analytics
If you subscribe to Netflix, watch “The Great Hack”. It carefully shows how a data company named Cambridge Analytica used data scraped...
Chidi Ameke
Jul 26, 20192 min read


How I overcame my fear and wrote my first bestseller business book
Goal setting I decided early this year to set myself a new challenge. Something that I believed was beyond my ability to achieve....
Chidi Ameke
Jun 16, 20193 min read


How to create value using ‘Smart Contract’ innovation on Blockchain
Smart contract is simply - If This Then That (IFTTT) conditional statement logic programmed onto the Blockchain and run by all the computers
Chidi Ameke
Jun 16, 20198 min read


Discover the colourful art of storytelling and the impact of technology in its evolution
Once upon a time, mankind recorded history through pictorial expressions in caves and walls, and through oral traditions that are still...
Chidi Ameke
Jun 16, 20196 min read
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